If you’re contemplating selling your home, you might wonder if the holiday season is the right time. In reality, this period presents a unique window of opportunity, and yes – it’s a fantastic time to put your property on the market. Here’s why:
- Increased Buyer Attention During Holiday Downtime
December and early January bring extended breaks for many, including teachers, tradespeople, and builders. These groups, along with other potential buyers, often have more time off, making it easier to dedicate time to property hunting. This extra availability means they’re more likely to engage seriously, attend viewings, and consider offers.
- Surge in Online Traffic
Real estate websites report a significant spike in traffic over the holiday season as people start to envision fresh starts for the new year. With high engagement levels, your listing could attract considerable attention from buyers actively seeking properties, ready to move into their next chapter.
- New Year’s Resolutions Fuel Motivation
The start of a new year inspires fresh resolutions, and a new home often tops the list for many people. Buyers see this season as an opportunity for a fresh start, and purchasing a home is frequently part of that vision. By listing your property now, you position yourself to capture this wave of motivated buyers who are ready to make their next move.
- Leverage the New Year Market
A well-planned December listing allows you to be ready for offers just as the new year begins. With fewer properties typically listed over the holidays, there’s a chance to stand out and capture the attention of motivated buyers. If your agent is available during this period, you’ll benefit from dedicated service without the typical competition of a busier season.
So, if you’re weighing the option, consider this: with increased buyer activity, fresh resolutions, and fewer competing listings, the holiday season could be the ideal moment to position your property for success.
By Brett van Son – Property Consultant